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Design Brand To Know: Ezokhetho

"A reflection of African style"

Ezokhetho is a contemporary luxury women’s wear brand that uses fabric as a medium to convey a distinctively African narrative, this signature is marked by effortless comfort and quality. The range consists of multifunctional pieces that combine to provide a versatile and flexible wardrobe suitable for all occasions.

Dhlamini launched Ezokhetho in 2019.  It is a reflection of African style celebrating the lineage that is behind the now and family has been an integral part of his brand, with Dhlamini noting that a lot of the women in his family had to accomplish great goals. Dhlamini especially appreciated their sense of autonomy.

“They’ve always been people who are not afraid to be feminine and still be independent,” he says in an interview with Soweto Live, sharing that his family has always shown up in the grassroots of his career.

Their infallible identities that existed outside of their family duties also reflect the fearless women he designs for, something that he has explored in his latest collection that was shown at SA Fashion Week (SAFW).

Exploring the same theme of “you strike a woman, you strike a rock” in his Imbokodo collection from last season, his new collection carries the same spirit to further expand on championing for feminine power.

Rarely seeing collections continue in their themes, Dhlamini’s exploration of the theme aligns with the socio-political issues in the country that deal with femicide as well. Something seen in the continuation of the “NO” slogan dress that now reads “STILL NO…RESPECTFULLY” that stands out from his collection.

This sense of freedom can be seen in the explosive use of colours that dominate the brand’s designs. Able to add a sparkling flare to earthy tones in the last season, the latest collection extended this with playful tones dominated by pinks and purples. All in the name of exploring striking colours that would best complement Dhlamini’s layering techniques. This especially highlighted Dhlamini’s Mbalenhle Print, a flower-like motif of a woman drinking from ukhamba (a Zulu calabash).

Yet to get started on the next season’s collection, Dhlamini is keen on expanding the brand into menswear. “I’ve had the suggestion that we should also do menswear, but I’m still trying to see how it would work around that market,” he says.

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Source: SowetoLive

EMAIL: mdhlamini@ezokhetho.com | info@ezokhetho.com

WEBSITE: www.ezokhetho.com

CONTACT: +27 74 557 6627

INSTAGRAM: @ezokhetho

FACEBOOK: Ezokhetho

TWITTER: @ezokhetho

LINKEDIN: Ezokhetho

SatisfashionUg@gmail.com

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