Design Brand To Know: Boyedoe

'Blending afroluxurious heritage with ethical elegance'

Founded in 2020 by David Kusi Boye-Doe, Boyedoe is an afro-luxurious emerging Ghanaian brand that blends African heritage with ethical elegance. As a brand deeply rooted in deconstruction and reconstruction, Boyedoe creates clothes around the themes of Sun-sum (spirit), Silhouettes, Sustainability, and Sophistication; all wrapped up in the simple notion of timelessness.

Inspired by the mythical Ghanaian Sankofa bird, Boyedoe set out to be a socially responsible and environmentally conscious brand that uses fashion as a conduit to envision an Africa that the brand describes as one of “boldness, bravery, and beauty underscored by its culture, folklore, colors, textures and eclectic patterns.” Straddling the line between art and fashion, and masculinity and femininity, the brand’s distinctive designs are both glamorous and decidedly wearable.

Drawing inspiration from the brand’s African roots as well as global aesthetics, Boyedoe’s aesthetic is an eclectic blend of tradition, confidence, and speculative fashion. An amalgamation of breezy cuts and effervescent colors, denim has been a signature of the brand since its establishment due to its versatility, durability, and timelessness.

Considering the vast waste and pollution that comes with the production of denim clothing, Boyedoe sources discarded or unsold stock and through the process of upcycling transforms it into wearable art. About 80 percent of their materials are recycled while the remaining 20 percent are sourced from local ethical and sustainable manufacturers. As a made-to-order producer, the brand also strives to minimize waste by creating only small batch collections.

Boyedoe has received accolades such as ARISE Fashion Week’s 30 Under 30 New Stars, Finalist in 2020, VLISCO Fashion Fund Ghana, Finalist in 2019, JACCD Design Institute Africa, Most Creative Student, 2019, and JACCD Design Institute Africa, Most Outstanding Student also 2019.

See Boyedoe lastest ‘DeÉnim’ Collection below: