Cerinah Tugume’s Experience with Vitligo Inspired Her to Start a Multi-million Bridal Beauty Brand

Navigating the multibillion-dollar beauty industry, for which Uganda’s own is only in its infancy, in celebration of International Women’s Month, we explore the inspiring journeys of women shaping Uganda’s beauty landscape. Beyond the glamour of hair, skincare, and makeup, these women entrepreneurs have pioneered businesses leaving a lasting impact. Providing employment opportunities and positively influencing countless lives, their stories spotlight resilience, innovation, and dedication. Join us in unraveling the distinct facets that define their success, impact and influence.

Cerinah Tugume is the founder of Serene Beauty Salon, a bridal boutique beauty parlour offering hair, makeup, massage and pampering. Serene Beauty Salon was founded 15 years ago.

Cerinah Tugume, the founder of Serene Beauty Salon, entered the beauty industry propelled by a unique catalyst – vitiligo. In harnessing the transformative power of makeup to address her own needs, she discovered an unexpected joy in bringing happiness to other women through her artistry.

“I came into this industry because of a condition called vitiligo, and because of it, I learned to do my own makeup,” she shares. “I found out that I made women happy when I did their makeup, and that gives me a lot of joy.”

Vitiligo, far from being a limitation, became a canvas for her creative exploration. “Because I had vitiligo, I started to experiment with makeup, and in the process, I became quite good at doing people’s makeup.” As her skills improved, friends began to take notice, leading to requests for makeup on special occasions. The joy she derived from contributing to the start of a woman’s wedding day became a defining aspect of her craft. “I found so much joy in being part of the start of a woman’s wedding day by doing her makeup and helping her to look beautiful.”

Watch Cerinah’s Full interview here:

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