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Burgundy! Oxblood! Merlot! 2024’s “Rich” Color Trend That Will Be Everywhere

A color that represents power and ambition

-Via Whowhatwear

Just as the bright-red color trend is reaching its peak, designers are already conspiring on its successor. Meet the shade we’re calling black cherry, a deep red that ranges from burgundy to oxblood and is just oozing with an aura of wealth, status, and power.

We spotted the new It color all across the spring/summer 2024 collections at brands such as Gucci, Tom Ford, and Hermès, the latter of which showed a runway positively drenched in burgundy. It was also spotted on trams running through Milan, on Instagram posts, and on billboards. 

Burgundy is a color that represents power and ambition, and we expect nothing less when wearing the hue.

This article was originally seen on whowhatwear

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