Africa Internet Group Has Re-branded to One Big Brand: JUMIA

Africa Internet Group has today announced that it is connecting its companies into Jumia’s ecosystem with a new vision,”Expand your horizons”. The new ecosystem will give access to products and services from its 9 leading platforms.  After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the no.1 e-commerce platform in Africa.

“We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience,’ said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

People can now find on Jumia all their needs; branded products with Jumia: fashion and electronics with Jumia (prev. Jumia and Kaymu), local sellers with Jumia Market (prev. Kaymu), hotel bookings with Jumia Travel (Jovago), food delivery with Jumia Food (Hello Food), Jumia House (Lamudi), Jumia Jobs (Jumia Jobs) and lastly logistics services with Jumia services (AIGX).

Furthermore, sellers will also benefit from this new move, by getting access to more traffic and to a greater world of opportunies. Everyday, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger in performance thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa.”

Jumia’s new visiion, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

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