How Eco-Conscious Cameroon-Based Fashion Brand Omôl Is Championing Women Empowerment

Designer Nathalie Chebou Moth is  the founder of women’s fashion label OMÔL. The brand launched in Cameroon in 2020, with the aim of offering culturally-rich, contemporary garments at affordable prices. OMOL is underpinned by an ethos of eco-consciousness and community upliftment. All of their clothing is made using upcycled material, while they nurture and provide employment to a team of local artisans and craftsmen.

Omol’s objective is to contribute to the expansion of Made in Africa within the continent and to create synergies with all the know-how that make the beauty of African craftsmanship  with an  end goal of  producing in other countries of the continent and to apply that sameethical belief.

Omol describes their ideal woman as a revolutionary, avant-garde woman,
the fruit of a lineage of powerful women formerly covered by these names.
She rejects any labels and defines herself. She’s nobody’s office.
A free woman, with multiple influences who has an experimental approach to fashion: she is her, first and foremost.
A futuristic vision with hybrid inspirations to define a new stature for the OMÔL woman

“We defend our sustainable and conscious vision for fashion. As simple as it is: for us, a fabric that pollutes less is one that already exists”- says the brand.

Omol source fabrics and materials from end-of-line stocks all around the world and in local markets, to create small series of timeless designs. OMÔL does not believe seasons or collections : notions that differ from one place to another in the world. The brand offers tran-seasonal designs in limited series that will stay in your wardrobe forever.

Any print sold out is replaced with a new one to create clothes that are made to last and to be worn by women all over the world.

Their latest collection, Le Premier Bureau D’Experimentation, celebrates revolutionary, avant-garde women.

Nathalie Creative Director of Omol In an interview with Glamour magazine South Africa while talking about the brand’s most recent fashion drop was noted saying:

The premier bureau is considered as the “main chick” in French-speaking African countries. Although this expression is supposed to be a source of pride and reassurance, it is often seen as derogatory and objectifies women for the male gaze.

Through this collection, we wanted to reclaim that expression and celebrate the woman as not being anyone’s “premier bureau.” She is revolutionary woman who loves herself, is ambitious, independent, and confident.

As a woman myself, I wanted to tell a fashion story about celebration. This collection is the complete wardrobe of the fine and free-minded women we all looked up to when we were young. A woman who is charismatic, fearless, and does things solely for herself.

SEE PHOTOS

Interview source material: Glamour Magazine

Creative direction & production @motemajournal
Photographer @alekszmytko
Lighting @brucemannx
Set @hapacastudios
Styling @badgyalstella
Make up @oldiechristal