Thousands Flock to Jumia For 50% Discount on Sugar, as Juma Celebrates 5 Year Anniversary

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Africa’s biggest e-commerce company, Jumia, has hit its five-year mark and is celebrating by throwing a Super Anniversary Sale on and through the Jumia app. The discount sale launched on 26th July and will continue until 2nd August 2017. Thousands have already flocked to the online shop to enjoy discounts of up to 50% OFF electronics, appliances, home supplies, fashion and most especially sugar – which goes for just 3,000 UGX per kilo during the Jumia Anniversary Sale.

Intense inflation has driven the market price of sugar up to between 5500 and 7000 UGX per kilo in recent months, so Ugandans have flocked to to make the most of the heavily slashed prices.

Other discounts causing a shopping frenzy amongst Ugandans include some buy 1 get 1 free deals on Fero Smartphones; discounted beverages from popular alcohol brands (in partnership with UBL); exclusive prices on DSTV decoders + FREE installation when customers order on Jumia; and hundreds of other exclusive offers.

In addition to the online promotion, the #JumiaIs5 campaign includes social media spotlights on the individuals who have contributed to the Jumia story over the past years, plus live activations around Kampala and Entebbe – where revellers can place orders and stand a chance to win prizes.

Jumia Uganda’s Marketing Manager, Stacey Mwesezi explained how Jumia Uganda has doubled its regular website traffic since the start of the celebration sale. “The online and offline response to the 5 year Jumia Anniversary Sale has been special,” said Mwesezi. “The same customers who have made Jumia the number one online shop in Uganda have come to support us once again. We have also gained an incredible number of new customers, who we trust have enjoyed the convenience of shopping online and the benefits of finding items at the best prices possible.”

Check out the Jumia Anniversary discount celebration on and follow @JumiaUG on Facebook, Twitter and Instagram.


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