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Jumia Promises Refund Twice The Difference Should You Find These Selected Products Sold by a Competitor at a Cheaper Price

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Jumia, Uganda’s leading online shop, has caught the attention of shoppers across the country with a very bold statement: ‘We have the best prices on the market and we’ll offer you a price guarantee to prove it!’

Jumia has gone to the extent of promising to refund twice the difference if customers find selected products (which happen to be some of the most popular electronics in the country), being sold by a competitor at a cheaper price.

Those who have a lot of time on their hands may be encouraged to take a trip around town, moving from shop to shop to compare prices in hope of humiliating Jumia and making some money in the process. Others, however, will shop on from the comfort of their home or office with confidence, knowing they are getting the best deal possible.

Here’s a list of some of the discounted products Jumia is offering a price guarantee on:

Product Best Price on Jumia
The New Nokia 3310 PhoneUGX 167,400
Tecno Spark K7 PhoneUGX 300,000
Tecno Spark Plus K9 PhoneUGX 394,900
Blue Flame Ice Fridge (110 L)UGX 359,000
Tecno Camon CX PhoneUGX 557,500
Tecno L9 Plus PhoneUGX 450,000
Hisense 39″ LED TVUGX 1,071,000
Lenovo Ideapad 110 Laptop – 15″, Intel Celeron, 4GB RAMUGX 884,000
Lenovo Ideapad 110 Laptop – 15″, Intel Celeron, 2GB RAMUGX 884,000
iLife Zed Air H2 Celeron Laptop – 14″ 3GB RAMUGX 900,000


Jumia has already put a process in place for any customers who want to claim a price guarantee refund. The process is explained in the terms & conditions here.

When asked why the price guarantee is not being offered on all products, Jumia Uganda’s Country Manager, Ham Namakajjo clarified that “Whilst we aim to have the best prices on all products, it is an on-going continuous process guaranteeing this for all the tens of thousands of items on Jumia – so, we have decided to focus on the most popular products first.”

Jumia recently saw record sales during its last major discount promotion: the Jumia Black Friday Festival, held in late 2017. “We reached a new milestone in terms of sales during the Jumia Black Friday Festival – and as the leading online shop in Uganda, this means the highest number of online orders in Uganda’s history” Namakajjo added.

The Jumia Black Friday Festival garnered a lot of attention among shoppers and put Jumia on the map as a shopping destination that seriously competes on price.

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