Fashion Photography

Gucci  Goes Digital For Their Spring/Summer 2018 Ad Campaign 

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Gucci has collaborated with artist Ignasi Monreal to creat digital paintings in the style of old masters (from the Pre-Raphealite era to the Renaissance to Surrealism and beyond)  for their Spring/summer 2018 ad campaign.

The images are meant to conjure a “Utopian Fantasy” with a focus on three elements: the earth, the sea, and the sky in a series of imaginative landscapes. The beautiful works would be just at home in a magazine as they would in a museum and are every bit as memorable as last season’s tribute to retro sci-fi.

The campaign will roll out starting January 2018.


What are your thoughts on this campaign?

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