Gucci Goes Digital For Their Spring/Summer 2018 Ad Campaign
Gucci has collaborated with artist Ignasi Monreal to creat digital paintings in the style of old masters (from the Pre-Raphealite era to the Renaissance to Surrealism and beyond) for their Spring/summer 2018 ad campaign.
The images are meant to conjure a “Utopian Fantasy” with a focus on three elements: the earth, the sea, and the sky in a series of imaginative landscapes. The beautiful works would be just at home in a magazine as they would in a museum and are every bit as memorable as last season’s tribute to retro sci-fi.
The campaign will roll out starting January 2018.
What are your thoughts on this campaign?